Sponsor renewals depend on sponsor booth traffic. If sponsors don't see enough engagement, they don't come back - and replacing them is expensive. A sponsor passport game is the highest-leverage tool for changing those numbers.
Set up a separate stamp card just for sponsor zones. Each sponsor booth has a unique QR code participants scan to collect a sponsor stamp. Completion unlocks a sponsor-funded prize.
Tiered prizes keep momentum across the event. Sponsor-funded rewards also strengthen the sponsor relationship - they're investing in their own engagement, not just buying signage.
A leaderboard in the sponsor lounge or near registration creates competitive momentum and pulls more participants back into sponsor zones at every break.
Give every sponsor a per-zone engagement report at the end of the event: unique visitors, total scans, peak times, and a comparison against the sponsor average. Sponsors take these reports back to leadership and use them to justify renewal.
Promote the sponsor passport via the welcome QR - on the show guide, lanyards, opening-address slide, and signage outside sponsor zones.
Sponsors are more enthusiastic when they understand the game. Send them the QR placement guide and a one-page pitch on what participants will do when they scan, so booth staff can carry the conversation.
Per-sponsor visits, completion rates, repeat-visit rates, and time spent in sponsor zones. Export the data as CSV for sponsor reporting and renewal conversations.
Will sponsors fund the prizes?
Most do once they see the traffic lift. The prize budget is small compared with sponsorship spend and pays back in renewal.
Can sponsors see their own data?
Most platforms - including StampRise - support sponsor accounts where sponsors see their own zone analytics. Even without that, you can send per-zone CSV reports after the event.
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