Exhibitions live or die on booth traffic. A booth passport game is the most reliable, lowest-friction way to lift visits across the floor - including to the smaller and back-corner booths that exhibitors complain about each year.
Each booth has a unique QR code on its signage. Participants scan the codes as they walk the floor, collecting stamps in a digital stamp card on their phone. When they hit the completion threshold, they redeem a prize.
Three reasons: it gives every participant a structured reason to visit booths, it creates competitive momentum via a leaderboard, and it gives exhibitors a measurable engagement number to share with their leadership.
Set completion to 60–70% of total booths. Lower than that and the game feels trivial; higher and participants give up. Spread popular exhibitors so participants walk past quieter booths to reach them.
Each booth gets a unique QR. Send exhibitors the QR a week before the event with placement instructions: comfortable scanning height, no glare, ideally on the booth signage rather than a small handout.
The welcome QR is what participants scan first. Put it on the show guide, the lanyard, the registration desk, the opening-address slide, and aisle signage.
Use tiered prizes - small reward at 5 stamps, mid reward at 10, grand draw at full completion. Avoid single grand prizes that lose participants who fall behind early.
Project a leaderboard on a lobby screen. Set up a redemption desk staffed throughout the day, especially around closing time when most cards complete.
Per-booth scan totals, unique visitors per booth, completion rate, peak engagement times, and per-participant progress. Most platforms - including StampRise - export all of this as CSV for sponsor and exhibitor reporting.
How long does setup take?
About an hour for the platform setup and a week of exhibitor coordination for a 50-booth show. Larger shows take longer mostly because of exhibitor briefing.
Will exhibitors actually display the QR?
The vast majority do, especially when you brief them on the traffic lift. Send the QR with a one-page placement guide to make it easy.
What about exhibitors who opt out?
Leave them out of the passport game. The rest of the floor still benefits, and most opt-outs come back next year after seeing the traffic numbers.
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